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Secrets of the Programmatic Ad Buy

Radio Show schedules programmatic ad session

The topic of programmatic ad buying is a hot one, and the Radio Show has lined up a session to examine it.

Scheduled for Sept. 30, 4–5:30 p.m., “Unlocking Programmatic’s Potential,” will be helmed by online advertising consultant Matt Prohaska.

A release provides an outline: “The session will open with an overview of programmatic ad buying and its impact on the media landscape. The second segment will feature local and national buyers and sellers sharing the challenges and opportunities they face related to programmatic advertising inventory and how best to reach targeted audiences … The final segment will feature representatives from leading advertising tech companies discussing their organization’s internal challenges and providing examples of how they plan to leverage programmatic advertising in the future.”

Joining Prohaska will be Carl Fremont, global chief digital officer, MEC, a GroupM Company; Mark Gray, president, Katz Radio Group; Katie Reid, senior director of Revenue, Cox Media Group; Tiffany Kirk, senior vice president and managing director, West Coast Investments, Horizon Media; Brian Burdick, executive vice president, Digital and Programmatic, WideOrbit; Mike Dougherty, co-founder and CEO, Jelli; Jeff Haley, president and CEO, Marketron; and Matt O’Grady, executive vice president and managing director, Local Client Service, U.S. Media, Nielsen.

The Radio Show takes place Sept. 30–Oct. 2, in Atlanta.