IBiquity Digital says several automakers are increasing their HD Radio offerings and consider the technology to be a core part of their entertainment packages.
Company President/CEO Bob Struble said this "accelerated commitment" is being spurred by the fact that the technology provides a digital pipeline to the consumer, with more content choices and new services such as iTunes Tagging, Real Time Traffic, and other information.
Several carmakers have used this week's annual New York International Auto Show to highlight their expanded commitments to HD Radio Technology.
BMW, Ford, Hyundai, Kia, Lincoln, Scion and Volvo have extended their commitments to the technology with a mix of new vehicle launches, broader application and new services, according to iBiquity.
The company has an online page that summarizes current new models with HD Radio available.
BMW of North America also said that, with launch of its 2011 BMW 5 Series Sedan, its entire product line is equipped with standard HD Radio entertainment systems. "Most of the 2011 BMW model lineup featuring the upgraded technology started production this month and will be available at dealerships by June 2010."