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Great Lakes Show Preps to Welcome Back Attendees

In-person event planned for March 2–3, 2022

The regional Great Lakes Media Show is planning to welcome back attendees in person at its annual event in March.

The two-day show — sponsored by the Michigan Association of Broadcasters (MAB) on March 2 and 3 at the Lansing Center in Lansing, Mich. — gathers Michigan broadcast and media industry leaders for an event that includes a series of technical and educational sessions, a career fair and a roster of speakers.

Events for smaller, specific groups are being held on March 2, including an engineering seminar, a session for public media news directors and several exhibitor events. On March 3, the exhibit hall will open followed by a economics management panel; a session on ransomware for engineers and managers, a media career fair; and a series of sales, management and marketing sessions.

As a regional event, the Great Lakes Show will give attendees time to delve into issues such as recruitment, enhancing employee engagement through inclusive leadership, sales strategy tips and how best to cover breaking news when you have limited staff on hand.

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“Our goal is to not only provide our members — more than 320 TV and radio stations — with continuing education opportunities and recognition through our awards program, but also the chance to engage with one another and share ideas,” said Sam Klemet, president elect of the MAB.

“We host sessions for our engineers, managers, on-air staff, programmers and sales staff and these sessions help these individuals stay ahead of what’s coming in broadcasting and to learn some of the technical skills needed to keep their stations strong.”

Klemet said the MAB also devotes time at the conference to recognize outstanding achievements by students starting their careers in broadcasting, as well as to honor annual scholarship recipients. Each year, the MAB Foundation awards more than $25,000 to students to support their broadcast education.

The event wraps up on Monday night with a Broadcast Excellence Awards reception and ceremony. In addition to broadcasters and media groups, registration for the event is open students, parents and educators.

MAB says it will follow CDC guidelines for COVID-19 prevention and health safety at the time of the show. Details will be posted on its website closer to the event.

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