With the 2026 NAB Show approaching, we’re providing a series of previews asking exhibitors about their plans and expectations.
Sean King is chief revenue officer of Veritone, which builds enterprise AI and data solutions, driven by expertise in unstructured data and its AI platform aiWARE. “We provide the tools to unlock the immense value hidden within their content and data,” it states. Clients include ESPN, Newsmax and CBS.
Radio World: What have been the most important changes in AI in the past six to 12 months?
Sean King: The biggest is how quickly AI has moved from being a novelty to a must-have for businesses. We’ve seen a major shift where AI isn’t just doing one-off tasks; it’s now handling complex jobs from start to finish. These AI agents can automate a whole series of tasks on their own, which completely changes what we expect from software.
As AI starts to do more work for a company, it has become extremely important to be able to manage it, set rules and keep a record of its activities.
This rapid progress has also created a new challenge: We’re running out of high-quality public data to train the next generation of AI models. This highlights the incredible value of private company data, which is a key focus for us at Veritone.
RW: Looking ahead, how will AI further evolve for media and business enterprises?
King: The future of AI is all about making content smarter and finding new ways to monetize it.
For years, companies have had huge libraries of video and audio sitting in storage because it was too hard to find anything. AI is changing that by turning these expensive storage closets into money-makers. It makes entire archives instantly searchable, allowing media companies to find and reuse valuable moments to match a new trend or create entirely new content.
As AI becomes increasingly autonomous, it will become a fundamental part of how a company operates. This requires a platform, like aiWARE, to manage all the different AI models and engines, ensuring they are being used responsibly and making sure they’re following the rules.
We’ll also see AI create more personalized and immersive experiences for audiences as they watch on different devices.
RW: What products or themes will Veritone highlight in its booth?
King: Visitors to the Veritone booth will experience several.
Veritone Digital Media Hub is an AI digital asset management and monetization solution that helps media and sports organizations easily tag and manage digital assets as well as create new revenue streams through robust e-commerce capabilities.
Archive IQ is a new tool for media executives and asset managers that offers a secure method to gain a more comprehensive understanding of cloud storage archives. After performing a holistic archive analysis, the tool generates reports detailing untapped revenue potential, cost savings and granular asset intelligence.
We will demonstrate Veritone Attribute and Discovery, an advertising content intelligence application suite that provides real-time advertising ROI for traditional and linear broadcasting customers. We will introduce next-generation Discovery with the VERI agent, which provides near-real-time media processing at enterprise scale and provides automated highlights, real-time analytics and bulk watchlist insights without manual intervention, allowing users to react faster to live content opportunities and improve decision-making speed.
And Veritone Data Refinery, or VDR, transforms unstructured data, including audio, video and text, into the high-quality assets that today’s AI and ML systems need. It’s powered by our proprietary aiWARE platform. VDR centralizes and secures data, enabling scalable model development, IP management and monetization.
RW: What other business trends will you be watching for?
King: I’ll be watching how companies are finding new ways to make money. Traditional TV advertising is bringing in less, and streaming services are finding it hard to be profitable, so there’s a real need for new business models. This includes finding better ways to create ads that work across different platforms and making smart TV ads as targeted and measurable as online ads.
Another key trend is the move to using the cloud to create and share media. The cloud provides the flexibility to adapt and grow, and it’s essential for allowing creative teams to work on projects from anywhere in the world.
RW: What else should we know?
King: At Veritone, we believe that the most important truths for any business are hidden in all the messy, unorganized information they have. Our aiWARE platform is built to make sense of it all, turning unused audio, video and text into useful insights that give our clients a major edge over the competition.
We’re excited to show how we do this. We’ll be demonstrating how media companies can get the most out of their video and audio content by turning messy files into organized, searchable content that can open up new revenue streams.
Peter Leeb, our VP of commercial, will be on a panel on Monday, April 20, called “Governed Data: The New Engine of Enterprise Value in the AI Era,” which will dive further into how the shift toward autonomous AI agents is increasing demand for high-quality, governed data.
