If you’re planning to go to the NAB Show in April, get ready to spend a lot of time over at the West Hall.
Show organizers just announced that a new “Broadcast District” there will include not only many of the exhibitors relevant to radio and TV, but also the Broadcast Engineering and IT Conference sessions. It will also host the Small- and Medium-Market Radio Forum; the NAB Diversity Symposium; and the NAB Leadership Foundation’s Focus on Leadership Speaker Series.
Further, on the Sunday, Monday and Tuesday of the show, there will be a “TV and Radio HQ” in West Hall, which will include the NAB Member Lounge, a “Sip-and-Speak Series” of brief Q&As with industry experts; a “Discussion Den” that promises “deep-dive discussions and workshops” for broadcasters; happy hours and other activities.
It is an announcement that shifts the center of gravity for broadcasters at the event. The 2022 NAB Show was the first where the billion-dollar, 1.4 million-square-foot West Hall was open for business, but if the spring show follows the pattern set by CES in January, there will be a lot more people returning this year who will be getting their first look at the new venue.
An NAB official told Radio World that all of the shuttle routes will be the same. “The only thing that will be changing slightly for shuttles is that during the morning, they will be dropping off at West Hall first, to encourage attendees to use the West Hall registration area.”
The announcement of the Broadcast District was made by NAB Executive Vice President of Industry Affairs April Carty-Sipp.