StreamGuys focused on simplifying live contribution and production workflows at the NAB Show.
It promoted a Contribution Network Service for enterprise-level media organizations that need to move self-produced, locally originated and/or third-party media content onto the internet for user consumption.
It called this a “one-stop streaming media ecosystem” that brings together various of its streaming and SaaS toolsets.
“That includes StreamGuys’ recently announced workflow conversion tools for converting video streams to audio and vice versa, also new for NAB,” it said.
“This brings a monetization element to content contribution that helps users preserve SCTE-35 video ad insertion markers and ID3 metadata markers for downstream ad insertions, and support cross-conversions through StreamGuys’ ad-trigger translation service.”
It called the network an on-ramp for users to move content onto CDN streaming services or social media platforms, manage bitrates and protocols, protect access to streams, and republish or rebroadcast content in various places and forms.
It quoted Broadcast Streaming Specialist Timothy LaBelle saying, “The real takeaway is that customers can acquire and contribute multiple streams in one place without requiring different hardware for each feed or protocol, and use most of our SaaS management toolsets made available to them upon adding content to the network.”