SiPort, which supplies integrated circuits for the IBOC portables Insignia HD and Microsoft Zune HD, is shipping its first HD Radio receiver chip for the automotive aftermarket.
Using that SP1010 transceiver, automotive electronics supplier Dual Electronics has introduced the XHD6430, an in-dash receiver offering HD Radio capability.
Dual’s new model is a Bluetooth-ready, in-dash unit with HD Radio tuner featuring iTunes tagging from a dedicated Tag button and USB control for iPod playback. The receiver offers 200 watts peak power (50 watts x 4) and is CD/MP3/WMA compatible.
SiPort Founder and CEO Aiman Kabakibo says entrance into the car aftermarket is a milestone for the Silicon Valley company because of the large percentage of radio users that listen while they drive.
Kabakibo also complimented Dual Electronics for bringing HD Radio to the customer base “at an excellent form factor and price point.” It retails for around $160.
SiPort’s marketing emphasizes the performance, low power and small form factor of its receiver chips, which are aimed at radio set companies that deliver free and subscription broadcast audio and data services in handsets, MP3 players, Personal Navigation Device and automotive markets.
The company is privately held and venture funded. SiPort investors are Intel Capital, LightSpeed Ventures, Morgenthaler Ventures, and New Venture Partners.