Sirius ‘Gets’ Elvis; XM Adds SPEED

New channels being launched for the satellite radio companies: Sirius debuts Elvis and XM now has NASCAR
“Elvis was a great fan of all new technologies in entertainment and communication. He was always the first person to get the latest gadgetry. I’m sure Elvis would have been Sirius Satellite Radio’s first subscriber and would have had their rock, gospel and country programming going non-stop at home and on the road,” says Priscilla Presley.
The 24/7 “Elvis Radio” channel debuts July 2 and will be hosted daily from Sirius DJs from a studio at Graceland, Elvis’ Memphis, Tenn. home.
The partnership between Sirius and Elvis Presley Enterprises calls for Sirius radios to be sold at Graceland gift shops and on Elvis.com. Elvis Radio will be available in all guest rooms at the Memphis Heartbreak Hotel and will play in the public areas at Graceland.
XM is adding the cable network SPEED channel to its NASCAR Radio lineup, Channel 144.