Sirius, CSTV Create College Sports Radio Channel

Sirius Satellite Radio is reaching out to the Wolverines, Buckeyes and Cyclones in its college football game line up. Sirius and College Sports Television are launching Sirius College Sports Radio. Sirius will broadcast a package of play-by-play sports programming representing top-ranked colleges from conferences around the country.
As part of a wide-ranging advertising, marketing and promotional partnership between the companies, CSTV will provide college sports programming to Sirius and will create marketing and promotion programs for the satcaster.
Sirius will air games played in the SEC, Big 10, Big 12, Big East and Pac-10 to its programming.
“More than 120 million people attended college in the U.S., and college sports played an important role for many of those students,” said Scott Greenstein, Sirius president of Entertainment and Sports. “Our agreement with CSTV and the most selective colleges in the U.S. opens the doors for millions of students and alumni to follow their alma maters throughout the season.”
XM is airing the Atlantic Coast Conference and Pacific-10 Conference collegiate football and basketball games this year.