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Sirius Goes to the Maxim

Sirius Goes to the Maxim

Sirius has added the Maxim brand to its offerings. Maxim Radio is an extension of the Dennis Publishing lifestyle magazine that targets males 21-34. The full-time channel will debut on Sirius this fall.
The companies said they plan daily morning and afternoon shows and a selection of music, “with topics such as sports, cars, gadgets and entertainment,” and an overnight feature called “Maxim Pirate Radio.”