Sirius Goes to the Maxim

Sirius has added the Maxim brand to its offerings. Maxim Radio is an extension of the Dennis Publishing lifestyle magazine that targets males 21-34. The full-time channel will debut on Sirius this fall.
The companies said they plan daily morning and afternoon shows and a selection of music, “with topics such as sports, cars, gadgets and entertainment,” and an overnight feature called “Maxim Pirate Radio.”