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Sirius Heads Toward National Service Rollout With NASCAR

Sirius Heads Toward National Service Rollout With NASCAR

When the starter says, “Gentlemen, start your engines” at the Sirius Satellite Radio 400 on Sunday, the drivers won’t be the only ones revving things up. The sponsorship of the NASCAR Winston Cup race at the Michigan International Speedway marks the planned July 1 national product availability for Sirius Satellite Radio.
Sirius will continue its “Rhythm of the Road Tour,” part of its mobile demo for all of its launch markets. Fans can have a Sirius system installed on-site with no charge for the installation portion of the package for the weekend.

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