Sirius, NBA Expand Their Deal

Sirius Satellite this week signed a deal expanding its agreement with the NBA. This means the program provider will carry approximately 1,000 live games per season plus playoffs. The company also launched a new channel, “NBA Radio on Sirius.”
The announcement expands their current relationship. The NBA in 2003 was the first big pro sports league to air live games on Sirius.
Sirius has the national satellite radio rights to NBA team broadcasts and will air regular-season games from each team.
“Throughout the regular season, Sirius will, in most cases, air the home team’s local radio broadcast,” it stated in the announcement. “During the NBA playoffs and the finals, Sirius will offer the home team, visiting team and national radio broadcasts.”
Sirius CEO Mel Karmazin called the NBA one of the most powerful names in sports.
Also this week, XM Satellite made programming headlines when it announced that Bob Dylan will host a show beginning in March.