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Sirius Pursues Marine Radio Market

Sirius Pursues Marine Radio Market

Beginning with the July 4 weekend, West Marine stores will offer Sirius Satellite radios in its stores nationwide. As part of the partnership, West Marine will offer Sirius radios for boats in 250 stores and via its catalog and Internet channels. In addition, West Marine will distribute Sirius products to marine dealers across the country through Port Supply, its wholesale division.
“West Marine is excited to provide its customers with 100 percent
commercial-free music, and other entertainment programming from Sirius, with superior sound quality that will enrich the boating experience offshore as well as on inland waterways, coast-to-coast,” said Michelle Farabaugh, Senior Vice President, Marketing, West Marine.

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