SiriusXM Adds NBA Channel

Sports programming spreads onto satellite
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Satcaster SiriusXM might be a little late to the game this season but it has announced a new, dedicated “NBA Channel,” starting Dec. 9.

The channel, 217, will have games, support news and analysis programming, specials and will operate 24/7, all year long. According to a release “more than 14 games” will be aired each week.

SiriusXM President and Chief Content Officer Scott Greenstein explained: “Since 2003, we’ve given our listeners the ability to follow their favorite team’s games from anywhere across the U.S. in their car, at home or on their mobile device. Now they’ll have a radio channel that will deliver a 360-degree view of the league from the people who know the game best.”

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