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Slacker Claims Growth Since Relaunch

Digital online music service says it’s added six million listeners since February

Online music service Slacker says it’s added more than six million listeners since its February relaunch.

Some 3.5 million are tuning in on mobile devices.

Not only is the service gaining listeners, they’re tuning-in longer and subscribing, says the company, which originally launched in 2010 and recently expanded its operations, opening offices in Palo Alto, Calif., and New York City.

The average listening time has increased by 25% and more than 100,000 new paid subscribers have joined the service, according to Slacker.

Company CEO Jim Cady says the digital music service has a proven business model and claims to be “gross margin positive on every listener — whether they’re ad-supported or a paid subscriber.”

Slacker offers streaming radio and on-demand access to a music library of 13 million songs.

The company has billing and distribution deals with Verizon, AT&T, Sprint, T-Mobile and U.S. Cellular. Slacker is included in these vehicle dashboards: Ford, GM, Chrysler Group, Acura, Honda, Scion, Subaru and Tesla.