Slacker Expands Management Team

Hires executives from Electronic Arts, Meebo
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Carter Brokaw

Online personalized radio aggregator Slacker has hired the company’s first chief revenue officer, Carter Brokaw, as well as its first chief marketing officer, Craig Rechenmacher.

Carter Brokaw, chief revenue officer, comes to Slacker from Meebo, an embedded social media platform recently acquired by Google. Brokaw led the monetization strategy for Meebo, which developed a cost-per-engagement distribution platform.

Prior to joining Meebo, Carter was vice president of Digital Media at Warner Music Group, where he helped structure the blueprint for its direct-to-consumer business model. Additionally, Brokaw spent more than a decade at CNET Networks where he focused on integrating large technology brands and product assets into the online shopping process.

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Craig Rechenmacher

Rechenmacher, chief marketing officer, comes to Slacker from video game maker Electronic Arts. He was vice president of marketing and business development for EA’s Origin platform and led efforts for products like Rockband, Need for Speed, Dead Space and Godfather. Rechenmacher has also held senior level positions at video game company THQ and Sony Computer Entertainment prior to working at EA.

Slacker CEO Jim Cady said the hiring of Brokaw and Rechenmacher to expand the executive team “will accelerate our already strong growth and momentum.”

Slacker has also appointed board member Steve Wadsworth as executive chairman. Wadsworth is focused on helping to drive strategic direction, pulling from his 17 years of experience at The Walt Disney Co. as part of Disney’s digital media and technology business, according to Slacker.

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