Internet audio streamer Slacker Radio has announced the integration of select voice-activated interactivity tools from XAPPmedia.
According to a release the tools are XAPPmedia’s Content Discoveries. The release explained, “XAPP Content Discoveries are served between music tracks, to promote stations, songs and artists and other features available on Slacker. For example, while listening to the popular ‘Today’s Hits’ station on Slacker a listener may be presented with a teaser for related programming. Requiring no touch screen interaction, each XAPP prompts a user with the exact phrase to say if they are interested in the promotion.”
Initial tests indicated that more than half of those using the XAPPmedia tools found them “fun and an easy way to interact with Slacker Radio.” The release added that the voice command tools, “delivered an average response rate of more than 11 times higher than mobile audio promotions that relied only on touch for listener interaction. Additionally, 14.8% of the total targeted Slacker audience actively engaged with at least one promotion within the first five impressions, thanks to the convenience of XAPP’s voice interaction.”
Slacker Radio CEO Duncan Orrell-Jones said, “At Slacker we’re 100% focused on delivering the best lean-back individualized listener experience, so we’re constantly looking at innovative ways to improve how our discerning users discover new content. … Allowing users to interact with content recommendations using audio prompts is a natural evolution of Slacker’s commitment to making personalized listening experiences effortless.”
