Southern California Public Radio has chosen digital publishing technology provider Internet Broadcasting Systems Inc., to provide digital ad operations for SCPR’s radio station group.
IB Systems will perform ad operations for SCPR while also delivering digital ads to the public radio network’s stations.
By choosing IB, SCPR will be able to focus on growing digital revenue, and sellers will now have access to a broad spectrum of digital ad products to maximize their advertisers’ outcomes, a release said.
In addition to a scalable digital agency solution for sales operations and campaign creative, IB also provides one of the local-media industry’s most widely used digital publishing platforms, as well as news and content solutions.
Southern California Public Radio is a member-supported public radio network that operates KPCC(FM) in Los Angeles and Orange County, KUOR(FM) in the Inland Empire and KVLA(FM) in the Coachella Valley.