The Southern California Broadcasters Association has published its “SCBA Quarterly Market Guidance Report for Q3.” According to a release the publishing date is earlier than usual due to high demand.
A release calls it “a comprehensive look into Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q3 radio advertising strategies.”
It adds that the report is “is designed to be used as a planning and buying roadmap for Radio advertisers who are trying to understand the upcoming quarter’s important market and Radio trends in Southern California.”
It is available to members, clients, ad agencies and media buying services. The Southern California radio market is a top market. SCBA President Thom Callahan said, “The demand for our SCBA Quarterly Market Guidance Report keeps growing … As the nation’s number one radio revenue market, the need for substantive radio information to help guide the market needs to be out there ASAP.”
The report gathers economic and business date such as unemployment rates, housing sales and prices, development projects, third-party economic analyses, regional economic news, radio numbers and ad category trends.