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SoCast Adds Social Media Monitoring

Tracker lets stations know when a song it played is posted on Facebook

Social media company SoCast has an upgrade to its SoCast SRM platform, a social monitoring module.

SoCast SRM provides social media tools for radio stations. Those tools include a player, personal dashboard, social community building and engaging tools, marketing apps and analytics tools.

The new Social Monitoring module works with the SoCast SRM platform to track community interaction, songs played or “liked,” messages about songs, DJs or the station.

The analysis tool works in real time.