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Some XM Airplay to Be Monitored

Some XM Airplay to Be Monitored

A company Billboard uses to track records will now track XM Satellite Radio listening. Starting in July, Nielsen Broadcasting Data Systems will begin monitoring music played on XM. Nielsen BDS provides data that Billboard magazine uses to determine its airplay charts. Nielsen BDS will identify songs played on ten XM Satellite Radio channels 24/7 nationwide.
Those playlists will be available to Nielsen BDS subscribers and included in its national airplay charts.
“The fact that BDS wants to track the songs played on XM is a great reflection of the impact that XM is making on radio listeners,” said Lee Abrams, chief programmer for XM.
“Nielsen BDS is committed to providing meaningful information on music airplay whether from terrestrial radio or from any other significant delivery platform,” stated Rob Sisco, president of Nielsen Music and COO of Nielsen Retail Entertainment