Southern Cross Austereo and Edison Research Partner Up

Australia’s largest radio company and the N.J.-based consumer polling company form alliance
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Southern Cross Austereo, Australia’s largest radio company, and Edison Research, a N.J.-based consumer-polling provider, have announced a strategic partnership.

Edison will provide its research advancements to the Asia Pacific region and represent SCA in North America. Another deal will allow SCA and Edison to work together throughout the APAC region.

“As SCA charts its future in audio, we can’t think of a better partner to deliver us the latest insights,” said Guy Dobson, executive director – metro operations for SCA, of the Edison deal.

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“I couldn’t be more excited about furthering Edison’s international expansion with this link-up with SCA,” said Larry Rosin, Edison’s research president. “The opportunities to develop strategies for the future of audio in Australia, combined with the potential to bring these advancements to all of the Asia Pacific region, creates enormous potential for both parties.”