Shane Sparks has been named the new market manager of NRG Media’s Northwoods cluster in Wisconsin.
He will oversee six stations based in Wisconsin, with several based in Rhinelander and Minoqua. The stations include Rhinelander-based stations WHDG(FM), WRHN(FM) and WOBT(AM/FM); WRLO(FM) broadcasts from Antiqua to the Rhinelander market. Minoqua stations in the group are WLKD(AM) and WMQA(FM).
Sparks has a decade of sales management experience at WFAW(AM), WKCH(FM) and WSJY(FM) in Fort Atkinson, Wis., a leader in revenue growth for NRG. Since he was 15, he has worked in radio, earning his degree in broadcast radio from the Madison Media Institute.
With the recent acquisition of stations in Waterloo, Iowa, NRG Media operates approximately 50 radio stations in Iowa, Nebraska, Wisconsin and Illinois and is based in Cedar Rapids, Iowa.