Digital advertising distributor services provider SpotGenie has announced full integration with the Ad-ID advertising identification system.
Ad-ID’s system acts like a universal product code for advertisements, providing key metadata to a number of users.
SpotGenie President/CEO Wayne Dykes said of the integration, “It is already benefitting our clients by eliminating the necessity of manually rekeying Ad-IDs information into our system and thereby minimizing the possibility of expensive errors inherent in that process.” He added, “We are recommending all our clients sign up and take advantage of this much needed, centralized standard for spot identification.”
