Spotify for Brands has announced a new targeting technology that allows brands to access data that gives them access to the appropriate audiences, Playlist Targeting. Starting May 1, brands will be able to target specific audiences based on the Spotify playlists they stream.
Spotify playlists often fit with a mood or activity; with access to Spotify’s 1.5+ billion playlists and who is streaming them, Playlist According to the company, targeting allows brands to offer unique audience segments to fit those given moods. Audience segments are created by identifying users who frequent certain playlists, based on real-time and historical listening behavior. Segments are refreshed daily based on new playlists and users.
Playlist Targeting is part of an updated suite of Spotify Audience Targeting capabilities to help brands target audiences based on who they are, what they listen to and when and how they are listening to it. Brands can also leverage cross-platform retargeting and sequential messaging to continue the conversation with listeners at multiple touch points.
