Internet music service Spotify is beginning its “first ever” ad campaign to promote itself.
According to a release, the campaign will have TV, digital and social media elements.
The first ad was a television spot during NBC’s “the Voice.” It is called, “For Music,” and is described by a release as, “showing the journey of one individual being carried on a sea of people, speaking to the emotions that music inspires in each of us: the way music sets you free and unites us all.”