Standard Interactive recently partnered with Live365 to represent on-line advertising sales in Canada.
The Live365 Internet radio network hosts nearly 10,000 stations and streams music to some 5 million listeners a month.
Jean-Marie Heimrath, president of Standard Interactive, said he views the partnership as “a valued component in our overall strategy to deliver on efficiency and not just sheer volume. We want to provide advertisers with the most targeted, engaged audience possible when it comes to the music and entertainment category.”
Standard Interactive hosts Astral Media and Newcap radio properties from coast to coast, as well as music sites such as Universal Music Canada, Flow93.5, puretracks and Exclaim
