State Farm Execs to Speak at Radio Show

Advertiser Luncheon Q&A to feature State Farm and OMD explaining why they choose radio
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Executives from State Farm and ad agency OMD will participate in a Q&A session at the 2013 Radio Show Advertiser Luncheon. The event, sponsored by Katz Media Group, will be held Sept. 18 at the Rosen Shingle Creek in Orlando, Fla.

Radio Advertising Bureau President and CEO Erica Farber will moderate a discussion with Tim Van Hoof, assistant vice president of marketing for State Farm, and Sumeet Kanwar, managing director of Midwest & Strategy for OMD, State Farm’s media planning and buying agency partner.

“The Advertiser Luncheon is always a Radio Show highlight and an opportunity for attendees to learn to leverage radio’s unique ability to attract and retain top advertisers,” Farber said.

State Farm is a Fortune 50 Company which increased its radio advertising expenditures by 20% in the first half of 2013 and by 32% in Q2 2013. Van Hoof and Kanwar will address the question of “why radio?”

Van Hoof oversees media, creative and sponsorship efforts for State Farm.

Kanwar previously served in customer strategy and brand management roles at Sears and also spent time at ad agency Leo Burnett.


Seeds of Change for Farm Broadcasters

Farm broadcasting is a tough row to hoe these days. Consolidation of agribusinesses, family farms and radio stations resulted in a shrinking advertising and listener base, leaving general managers to defend their programming to corporate owners who may not care about farm reports.