‘State of Listening’ Study Shows Tech Impact - Radio World

‘State of Listening’ Study Shows Tech Impact

Digital media fuels category growth for radio
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Clear Channel Media and Entertainment’s recent “State of Listening in America” study analyzed the various ways people listen today and found that streaming apps ensure the medium’s relevance, as do various forms of technology, and digital and social media.

The study indicates listeners enjoy connecting with their favorite stations and on-air personalities via social media.

Additionally, 85% of listeners feel radio is more accessible than ever, which demonstrates that digital media, has fueled category growth and expanded radio’s accessibility and relevancy.

The study also reported that DJs engage listeners regularly on both digital and broadcast platforms, as well as social media such as Facebook and Twitter.

However, despite their popularity, 69% of respondents agreed with the statement that “streaming services do not replace radio.”

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