Station Jumps on Wi-Fi With Targeted Web Offering - Radio World

Station Jumps on Wi-Fi With Targeted Web Offering

Station Jumps on Wi-Fi With Targeted Web Offering
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A Canadian radio station has added a Web site aimed at cellphone and PDA users, timed to take advantage of a Wi-Fi rollout happening in its market.
“Recognizing that a handheld world calls for a handheld point of view, the Edge reconfigured its consumer Web site to fit the dimensions of a handheld screen, optimizing users' view and capabilities,” CFNY(FM) station said in its announcement, adding that Toronto is “on its way to becoming the largest wireless hotspot in North America.”
The station is owned by Corus Entertainment. The site is www.edge.ca/wifi.
The site offers club and concert listings and text. It’s available through wireless hotspots on any handheld device that supports a Wi-Fi connection. A new Wi-Fi network in downtown Toronto is being implemented in five stages with completion by year’s end. For six months people with wireless-capable devices will have free access to the Web inside within that area.
PD Alan Cross said radio “is the original wireless technology,” and that there is a “natural fit between what we do and the new technical realities the Internet presents.”

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