Online radio company Stitcher has added an online political news hub for the 2012 political campaign.
Stitcher allows the user to “stitch” together different online talk radio programming into customized stations and save them for later access. The company says it offers talk radio, podcasts and live radio “all in one app.”
Stitcher CEO Noah Shanok says the audio aggregator already has deals with CBS News, Bloomberg, Slate, American Public Media’s Marketplace, Public Radio International, MSNBC and other news sources.
Called Election Center, the hub will feature audio content posted directly by the Obama and Romney campaigns.
The mobile Election Center for Apple iOS and Google Android devices offers trending across over 10,000 news sources, using Stitcher’s new transcription technology.
Shanok says most Stitcher users already listen to news and political content, so creating the Election Center was a natural step. “There’s an avalanche of coverage during election season and it can be tough to get the best information when you need it.”
The service is rolling out trending topics on demand which the company sees as a way to “further the evolution of radio by making it more relevant and accessible than ever,” according to Shanok.
Stitcher is also an app included on the infotainment audio systems on Ford, GM and BMW vehicles.