Cox Media Group has chosen a turnkey software-as-a-service streaming platform system from StreamGuys that is designed to support live and on-demand streaming, targeted ad delivery along with audience metrics. The new system is currently live across Cox Media Group’s 60 radio stations.
The system is based around StreamGuys’ cloud-based content management and delivery network. It also integrates StreamGuys SG suite products and services into the network for streaming player data, accelerated podcast creation, enhanced royalty reporting and monetizing streaming initiatives.
Featuring StreamGuys’ open architecture, the system delivers across Web and mobile platforms. It also features the SGPlayer multimedia player to deliver information like song/artist data, album art, recently played tracks and social media links; it is also a Nielsen SDK player to deliver client-side analytics.
Additional features of this new partnership include Cox using StreamGuys’ SGrecast software to manage on-demand podcasts; help with local and national online ad campaigns; and a business software package that includes SGreports and SGalerts.
