Stations that stream content different than their normal programming over so-called “side channels” do very well in enticing people to their Web site. Nearly 3/4 of side channel listeners tell Arbitron/Edison Media Research they “love” or “like” the experience. More than 2/3 of listeners said they visit a station Web site more often to hear the side channels. The study was released to coincide with the start of the Streaming Media West Conference in San Jose this week.
Pai Says Yes, Embrace Digital — “But You Are Still Broadcasters First”
Read what the FCC chairman told NAB Show attendees in Las Vegas
FCC Will Try to Ease Translator Interference Situation
Vote expected in May; Pai also updates NAB attendees on FM translator applications by AM stations
Smith Opens NAB Show, Tweaking “Behemoth Tech and Pay-TV Companies”
Hybrid radio and “in vehicle experience” are among the radio themes