Streamies Like Side Channels

Stations that stream content different than their normal programming over so-called “side channels” do very well in enticing people to their Web site. Nearly 3/4 of side channel listeners tell Arbitron/Edison Media Research they “love” or “like” the experience. More than 2/3 of listeners said they visit a station Web site more often to hear the side channels. The study was released to coincide with the start of the Streaming Media West Conference in San Jose this week.