Stations that stream content different than their normal programming over so-called “side channels” do very well in enticing people to their Web site. Nearly 3/4 of side channel listeners tell Arbitron/Edison Media Research they “love” or “like” the experience. More than 2/3 of listeners said they visit a station Web site more often to hear the side channels. The study was released to coincide with the start of the Streaming Media West Conference in San Jose this week.
Making Digital Radio Part of the New Multimedia Landscape
Streaming and podcasting are booming, what does that mean for digital radio?