Ibiquity Digital President Bob Struble this week updated the NAB Radio Board on what he termed a “breakthrough year” for HD Radio in 2007.
He noted that HD Radio receiver sales topped 330,000 in 2007, compared to 40,000 the previous year.
He thanked NAB for its support of HD-R and urged broadcasters to continue to expand promotional efforts to help boost consumer demand.
Caroline Beasley, chair of the HD Radio Technology Advancement Task Force, briefed the board on efforts by that group and the HD Radio Alliance to target auto manufacturers with positive HD Radio messages. The goal is to encourage carmakers to “fully equip” vehicles with an HD Radio.