Mobile audio is a promising opportunity that has not yet been fully exploited.
That’s the conclusion of a study by Arbitron and Telephia that examines the evolving market for mobile audio services from the consumer point of view.
One in 16 mobile phone subscribers (6%) report using one or more mobile audio features in the last 30 days.
Downloading music over-the-air has the highest awareness among the general mobile population. Listening to music transferred from another device is the most commonly used way of accessing mobile audio.
The companies said mobile audio users spend more time than the general wireless population on “nearly every media and entertainment activity.”