Sun Broadcast Group is deploying Jelli’s cloud-based ad platform across its radio clients.
Sun CEO Jason Bailey says the technology will make radio ads easier to buy and air. “Radio has been living in the dark ages when it comes to accountability. We’re being eaten alive by the real-time metrics of digital audio competitors.”
Sun offers sales representation, distribution and programming support to syndicators and radio networks.
The change begins immediately across all of Sun’s Hispanic products including CNN en Española, Fox Deportes, AccuWeather en Español and its national Latino Advantage network. Sun Hispanic content partner, Stardome Media Group, has also committed to the platform change.
A roll-out to Sun’s general market offerings will begin in early 2014.
In this new partnership, Sun agreed to finance equipment and installation costs for each affiliate. The broadcaster has also been working with Jelli’s engineering team to enhance the ad platform and include delivery of short-form content and features, allowing for real time measurement of sponsorships and integrated product placement.
