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Super Bowl Was a Hit on Radio, Too

Dial Global says Edison survey estimates 23.1 million listeners

Most media observers focus on TV, but the Super Bowl is a big deal in radio, too.

Dial Global estimates that 23.1 million people tuned in to Super Bowl XLVI on Sunday. The company used data from Edison Research. A national survey was conducted via telephone interviews yesterday.

“The survey found that listeners accessed the live broadcast in multiple listening environments, including the home, while driving, at work and other locations, on over 680 stations nationwide,” the company stated.

David Landau is co-president/CEO of Dial Global, which airs many NFL games, the playoffs and the Super Bowl. It also has contracts for NCAA football and basketball, the Final Four and 2012 Summer Olympics.