Symphony Goes Interactive - Radio World

Symphony Goes Interactive

Symphony Goes Interactive
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Remember Motorola's Symphony Digital Radio? Launched last fall, some versions of the digitally-processed analog radio are now going to be interactive. Aftermarket versions of the radio are due out in Q4 and OEM versions are coming next year, says Motorola's John Hansen.
Symphony estimates its radios would cost approximately $20 more than current analog radios at retail. Motorola says Symphony radio will sound better than current analog radios, for a fraction of the cost of an HD Radio and minimal costs to stations.
Motorola is pairing its Symphony Digital Radio chipset with capabilities from StratosAudio and Hyundai Autonet to develop and demonstrate what they say is a competitively priced interactive receiver and broadcast system with content identification and one-button purchase capabilities by September. Features the three companies are developing for the radio are: real-time response, purchase and digital download of on-air events.
Kelly Christensen of Stratos Audio said, "We're incorporating Stratos Audio Software on a Symphony chip. We're essentially using RBDS on a return channel using wireless networks," so a contacted company can communicate with the listener and complete a purchase.
Stations would need to have the specialized software loaded into a radio data system/radio broadcast data system encoder at their facilities so their FM subcarriers carry the data to the receivers.
The StratosAudio Broadcast Management Software is designed to deliver a real-time playlist data feed to the RDS encoder for identification of on-air content in addition to data population of the station Web site, mobile devices and interactive Symphony digital radio receivers.
"We are intrigued by the marriage of Motorola Symphony digital radio's enhanced audio and StratosAudio's interactive services and look forward to experimenting with those capabilities," said Jeff Littlejohn, senior vice president of Engineering, Clear Channel Radio, in a statement released by Motorola. "Today's savvy listener has shown an affinity toward title and artist information; the interactive Symphony Digital Radio marries that interest with listener fulfillment."


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Symphony Goes Interactive

Having gone public with its Symphony Digital Radio project last fall, Motorola now says some versions of the digitally-processed analog radio will be interactive.