Tagging News Could Have Broad Reach

RDS deal brings together several notable ownership groups and makes radio more of a selling point in the fiercely competitive consumer electronics battle.
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Nine big radio companies will support song tagging, and they are doing it using their RDS infrastructures.

The news this week involves Clear Channel, CBS, Beasley, Cox, Greater Media, Bonneville, Citadel, Emmis and Entercom, are making this coordinated move in conjunction with Microsoft.

Radio World's coverage is here.


FM Song Tagging Takes a Leap With Zune

Nine big broadcast groups will support tagging; the cooperative ‘Buy From FM’ effort with Microsoft is via RDS, allowing analog stations and existing Zune users to participate; more devices to come?

RDS Tagging

The core to the RDS tagging is the transmission of encrypted "unique" numbers that correspond with the on-air activity. This is an American invention courtesy of Jump2Go, implemented within the JumpGate product.