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Tagging News Could Have Broad Reach

RDS deal brings together several notable ownership groups and makes radio more of a selling point in the fiercely competitive consumer electronics battle.

Nine big radio companies will support song tagging, and they are doing it using their RDS infrastructures.

The news this week involves Clear Channel, CBS, Beasley, Cox, Greater Media, Bonneville, Citadel, Emmis and Entercom, are making this coordinated move in conjunction with Microsoft.

Radio World’s coverage is here.

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