TargetSpot, ABC News Radio Team Up - Radio World

TargetSpot, ABC News Radio Team Up

Former will help drive ads across the latter’s digital properties
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Ad network TargetSpot said it is working with radio news biggie ABC News Radio to deliver online advertising on the latter’s audio content.

ABC News Radio GM/VP Steve Jones said this relationship “gives advertisers the opportunity to sponsor audio versions of ‘Good Morning America,’ ‘Nightline,’ ‘World News with Diane Sawyer’ along with our comprehensive coverage of news and entertainment.”

TargetSpot will deliver in-stream audio, video and display ads within ABC News Radio content for consumers on computer and mobile devices.

“Using the TargetSpot network,” the companies said in the announcement, “advertisers are able to target listeners based upon a variety of factors including personal listening preferences, time of day and geography, down to the Zip code level.”

TargetSpot says it can customize advertising opportunities to include ABC’s news personalities and properties.

ABC News Radio is distributed to stations by Cumulus Media.

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