TargetSpot Goes Mobile

‘We believe mobile audio will become one of fastest-growing segments in digital advertising’
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TargetSpot, an Internet radio advertising network, announced that it will serve audio advertising to mobile applications on platforms such as smartphones like the iPhone, Android and BlackBerry.

TargetSpot CEO Eyal Goldwerger stated: “We believe mobile audio will become one of the fastest-growing segments in digital advertising … Google and Apple have made significant investments in mobile display advertising and TargetSpot is committed to bringing to the market the final missing component, mobile audio ads.”

The company said an important part of its growth comes through an expanded partnership with Slacker Radio to include mobile advertising.

“TargetSpot started working with Slacker in 2008 to sell Slacker’s audio ad inventory and will now serve audio advertising to Slacker’s mobile applications on the iPhone, Android and BlackBerry smartphones.” It said Slacker and other partners will sell their mobile inventory by using TargetSpot’s online advertising platform. The pitch to agencies and advertisers is that they will be able to reach smartphone users while they are listening to music or personal radio stations on their mobile device.

TargetSpot clients include CBS Radio, AOL Radio, Yahoo! Music, Entercom, Live365 and MySpace Music.

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