Radio World contributor Dick Taylor will moderate a panel entitled “The Class in Radio Broadcasters Want You to Offer” at the 2015 Broadcast Educational Association meeting in Las Vegas, concurrent with the NAB Show.
Taylor says he recently surveyed 300 radio stations and found that trained and qualified radio sales professionals were the positions most in demand.
“I’ve put together a panel that spans state associations, the RAB, small and large radio broadcasting companies,” said Taylor. “I want broadcasting schools to understand that this is an opportunity for them to recruit students for their program as well as have good jobs waiting for their graduates when they complete their program.”
The panel will comprise John Potter, vice president of the Radio Advertising Bureau; Derron Steenbergen, chief revenue officer of Commonwealth Broadcasting; Paul Rotella, president/CEO of New Jersey Broadcasters Association; and Bob Proffitt, president/CEO of Alpha Media.
Taylor is an assistant professor of broadcasting at Western Kentucky University, so he’s familiar with his target audience — college and university professors whose schools offer a degree in broadcasting. He has added an “advanced radio sales” program to the school’s broadcast track that lets students earn their Radio Marketing Professional and Certified Digital Marketing Consultant professional certifications before they graduate. He also directs the KBA WKU Radio Talent Institute, offered every July at Western Kentucky University.
Prior to this, Taylor was a 42-year radio broadcaster, spending most of his career as a market manager. He was named a life member of the New Jersey Broadcasters Association in 2010.