The Tribune Content Agency says its new TCA Video Network is a resource for radio stations and other media that want to expand the digital assets that they publish.
Part of Tribune Publishing, the agency offers access to a library of short-form, professionally-produced videos to enhance a station’s website experience for visitors. Content is from a range of sources including Tribune Publications such as the Chicago Tribune and L.A. Times, Morningstar, Reuters, AFP, Bloomberg, The Savory, Splash Media, and more
“We’re offering timely content within national, international and local news; music news, entertainment, sports, health, finance, along with viral stories,” said Art Bushnell, GM TCA Video Network.
“We work with our clients to help them earn incremental revenue, engage their visitors for longer periods of time and bring new audiences to their site.” He said there are no fees for the content or technology. “We’ve made the experience to embed content a simple process that can be easily integrated into our clients’ workflows.”
The company says the platform allows content providers to monitor the access, views, engagement and revenue earned by a given video. TCA says the content loads fast and is optimized to run on any desktop or mobile device. Features include rights management and an administrative dashboard that tracks usage and viewership of individual videos and websites in real time.
The company says the video content can offer stations a new revenue source and reach various demographics including millennials.