Tech Company Offers Free ‘Game Locator’ - Radio World

Tech Company Offers Free ‘Game Locator’

A firm that calls itself a “locator company” is offering a site to help people find radio stations that carry the Super Bowl.
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A firm that calls itself a “locator company” is offering a site to help people find radio stations that carry the Super Bowl.

SpatialPoint said the site “uses Microsoft SQL Server 2008, Microsoft Virtual Earth and SpatialPoint Atlas to allow users to enter a location where they will be for the game, or an origin and destination for a route on which they’ll be traveling, and get a map with a list of all of the AM and FM radio stations where they will be able to listen to the game,” the company said.

The company said the site demonstrates a real-world use of its technology. “This application’s functionality is something that could be useful for anyone who is syndicating radio content.” SpatialPoint offers its products for things like store locators to drive retail traffic, coverage locators to visualize networks or an impact locator for “what if” analysis.

Users enter a location where they will be for the game or the origin and destination for a route of travel. The service “geocodes” the location, providing a latitude and longitude coordinate, and idenfies stations carrying the game.

The site allows visualization of complex datasets on top of the Virtual Earth Platform; here, radio station coverage polygons from FCC data are displayed.

The company also uses a marketing dodge familiar to radio stations; its press release mentions “the Big Game” but never actually names the Super Bowl.

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