Jeffrey Hedquist is presenting a free online seminar, “Radio Commercial Story Starters.”
The presentation is Feb. 22 at 8:30 p.m. EST. Hedquist is a Radio World contributor; RW is not involved in the project.
Listeners will hear examples and techniques that may help them find and develop story-type commercials that Hedquist says “get results for your clients.”
Discussion highlights include how to gather useful input from a client: how to find stories in the client’s business and life; how to categorize stories and make them available for future use; and how to adapt stories to commercials.