U.K.-based software company Templa says it extended its radio line with the debut of the Airtime Sales Planning System.
The ASPS sales planning tool is a system for campaign and proposal management, workflow, research and data communications. It supports cost-per-thousand and rate card pricing models, real-time availability and client credit status, which the company says ensures a station’s inventory is optimized in terms of price and yield.
ASPS communicates automatically with clients via e-mail systems, with traffic departments via data transfer and with staff via its workflow engine.
Templa says it is live with two radio groups, Chrysalis Radio Group in the United Kingdom and Primedia Broadcasting in South Africa.
