Text Messaging Tool Is Aimed at Radio Promotions

Is there big business in text messaging for radio promotions? A company in Evanston, Ill., hopes so.
Interactive mobile marketing firm Vibes Media has launched what it calls the first text messaging platform for interactive radio promotions.
It said KTTB(FM) in Minneapolis was the first user. “Listeners from around the Twin Cities sent text messages to B96 DJs from anywhere, anytime using any cell phone and instantly received personalized responses,” it stated.
“Using the OptimumAnalysis Tools provided by Vibes, DJs customized their programs on the fly and created keywords for participants to text into the station, where DJs monitored in real-time all of the messages being received.”
On-air personalities replied to individuals’ phones through an online interface.
The system can be used to link text messaging to promotions, for example allowing a station to set up a text request line or telling listeners to send keyword text messages to win concert tickets.
President Jack Philbin said, “Text messaging is perfect for marrying radio’s inherent mobile nature to its mobile, phone-carrying audience.”