With the January issue of the NAB’s Licensed to Serve, many local radio stations took it upon themselves to be Santa. Many stations loaded up the sleigh to deliver toys to the good little girls and boys — or something to that effect.
KLUC(FM), a CBS Radio property in Las Vegas, says it filled 29 trailers with toys to aid HELP of Southern Nevada in the 16th annual Chet Buchanan & the Morning Zoo Toy Drive. Included in the haul was over 5,000 bicycles. In addition, $323,000 was raised.
In Little Rock, Ark., iHeartMedia’s KMJX(FM) and KSSN(FM) collected 20,000 toys and $24,000 in their 72-hour Toy Hill Toy Drive. The beneficiary was the Marine Corps Toys for Tots program.
The Cumulus Media Nashville cluster — WGFX(FM), WKDF(FM), WNFN(FM), WQQK(FM), WSM(FM) and WWTN(FM) — worked with the Salvation Army’s Forgotten Angel program to create a “Field of Toys” at a local stadium, “LP Field.” The total haul was 5,000 toys.
WIBC(FM) in Indianapolis, also worked with the Salvation Army. The Emmis station raised over $250,000 for the organization.
Alpha Media’s KTSA(AM) in San Antonio took a different tack for its Christmas efforts — wrapping presents. The “Wrappin’ With Jack” campaign used 700 volunteers to wrap over 5,000 donated gifts. KTSA host Jack Riccardi was behind the effort.
The Denton State Supported Living Center in north Texas was the beneficiary of the efforts of WBAP(AM), a Cumulus Media station in Dallas. The station collected 1,000 gifts and money for medical equipment and supplies. The facility cares for mentally- and physically-challenged adults.
