“The Radio Station” by Michael C. Keith and published by Focal Press is out in its eighth edition.
Covering the radio station experience from physical plant to operations to management and business, the latest edition adds or expands sections on new media types, satellite radio, rules & regulations and business practices.
Attempts are made to take into account the latest in the broadcast economy along with examinations of rapidly evolving media such as mobile and Internet.
New illustrations, feature sidebars and contributors are included as well.
A companion Web site has been developed with additional material and interviews. Retail price is $54.95.
