The WSJ on PPM - Radio World

The WSJ on PPM

“Lower radio ratings are already hitting stations in their pocketbooks.”
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“Lower radio ratings are already hitting stations in their pocketbooks.”

The Wall Street Journal takes a look at the impact of Arbitron’s PPM.

“In the markets that have switched to the electronic ratings, rock and classic rock rank higher than before, while hip-hop and other urban music generally don’t stack up as well. Perhaps most important, radio stations typically pull in a bigger audience than they thought, but that audience spends less time listening to them.”

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Encoding for Ratings in the PPM World

Broadcast engineers in the top 50 radio markets will have new responsibilities when Arbitron switches each market from ratings based on paper-and-pencil diaries to ratings collected electronically by the Portable People Meter system.

Entravision Signs for PPM

Arbitron said Entravision Communications signed a multi-year agreement for PPM radio ratings services in Los Angeles, Phoenix, Denver, Sacramento and Las Vegas, as services there are rolled out.