The WSJ on PPM

“Lower radio ratings are already hitting stations in their pocketbooks.”
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“Lower radio ratings are already hitting stations in their pocketbooks.”

The Wall Street Journal takes a look at the impact of Arbitron’s PPM.

“In the markets that have switched to the electronic ratings, rock and classic rock rank higher than before, while hip-hop and other urban music generally don’t stack up as well. Perhaps most important, radio stations typically pull in a bigger audience than they thought, but that audience spends less time listening to them.”

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